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PAC Interview: Helen Salsbury

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  Portsmouth and its environs have inspired an impressive number of well-known writers over the years, and the area continues to be a hub of creative activity for writers of every persuasion.  The Portsmouth Authors Collective was created to promote the work of the city’s current crop of authors, and this series of interviews offers a glimpse into what they're doing. Author Bio: Helen Salsbury’s debut novel, Sometimes When I Sleep , was published in 2021. Her fiction has been published in anthologies, and shortlisted and longlisted for a number of prizes, including the Mslexia novel competition. She’s a trained community journalist and the founder of the environmental writing platform Pens of the Earth . ~ Loree: We’ve known each other for a number of years now, and have exchanged feedback on our WIPs from time to time, but I don’t know a great deal about your journey as a fiction writer. When did you begin writing stories? Helen: I have a box in the attic of the st...

Finding a Market: a new old way to sell books

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When Missing Words  was published, I thought I could sit back and let the marketing folks do their business, watching the reviews roll in and the sales figures mount. I quickly learned, however, that's no longer the way things work in the publishing world. If you've been taken on by an independent publisher with a small marketing team and an even smaller budget, you'll already know how difficult it is to get your books noticed.  Within a short time of publication, I'd spent my advance - and more - on Facebook ads and ads in print magazines, doing book giveaways, and speaking to librarians and booksellers on two continents. But it's never been clear to me whether that effort and expense resulted in actual sales.  The situation is even more precarious for authors who've gone down hybrid or self-publishing routes because even more of the burden of promotion falls on their shoulders. Yes, there are indeed self-published authors who have had very impressive sales - b...